Small Business Ecommerce Link Digest – March 21, 2008

I’m a big believer in Occam’s Razor. No, not Avinash Kaushik’s blog – though, I like that, too. No, I mean the concept that the simplest solution is usually the best solution. So, in simple terms, check it out, er, dawg:

• Seth Godin talks about the world’s worst toaster and the importance of letting your customers accomplish their goals.
• Linda Bustos hits another home run this week by focusing on simplicity. Do you let your male customers view all your products at once? You may want to. Speaking as a male customer, the lack of a View All is one of my biggest pet peeves, so I think they’re onto something here.
• I know it’s one of my more popular posts, but you might want to look at these simple solutions for creating your small business site. If you have a site and just need hosting, I’d check out Dreamhost, too. They’re who I use for this site and I’m very happy with them.
• And finally, MSNBC has a human interest story about a mathemetician who solved a problem that’s stymied “…some 100 other scientists [for over 38 years]. All failed, until Trahtman came along and, in eight short pages, jotted the solution down in pencil last year. ‘The solution is not that complicated. It’s hard, but it is not that complicated,’ Trahtman said. ‘Some people think they need to be complicated. I think they need to be nice and simple.’” Just sayin’.

Have a great weekend everyone. If you’re celebrating Easter, I hope it’s a great day for you and your family. And to everyone, catch you next week.