Social, local, mobile links for the week ending October 14 (Small Business E-commerce Link Digest – October 14, 2011)

So, I’ve spent way too much time today playing with my new iPhone. Siri, its voice-activated personal assistant, is every bit as amazing as advertised. Of course, that means that I’ve still got a lot of work to do today. So, as I sometimes do, I’m skipping the setup and getting straight to the links. Enjoy:

• Read/Write Web questions whether Google has taken the right approach updating Local listings before asking business owners. What do you think? Good move or “evil”?
• Staying on the local search theme, Search Engine Land uncovers Mapquest’s new Vibe service, its entry into the social/local discovery space. And they like what they see. Do you?
• Copyblogger shows shows how to use Facebook’s new features to improve your social media marketing. Good stuff.
• On the mobile front, GigaOm reports mobile data traffic has doubled in the past 12 months.
• Not to be outdone, Search Engine Land shows that the majority of that mobile traffic comes from Apple’s iOS , not Android devices. And Mashable follows up, pointing out that almost all “tablet” traffic is really iPad traffic All the more reason to ensure you’re mobile enough.
• Finally, Forbes asks whether “authenticity” still matters in social media marketing.

Enjoy your weekend, Big Thinkers. Now I’m back to playing with my iPhone… I mean, to work!

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